The AERU Value Chain Compass

Chain Leadership

A key responsibility of governance is chain leadership. Typically, one of the partners in the value chain acts as chain champion. The chain champion has a deep understanding of the chain’s target consumers and product quality, as well as the collective values along the value chain. The chain champion often has the primary responsibility for protecting the integrity of the value chain’s brand. The chain champion leads the processes of:

• Defining the vision or purpose of the value chain.

• Determining the competencies need by the value chain to achieve its vision.

• Addressing issues of power within the value chain.