International Trade

Unlocking Export Prosperity is delivering new knowledge on how local enterprises can achieve higher returns by ensuring global consumers understand the distinctive qualities of the physical, credence and cultural attributes of agri-food products that are Made in New Zealand.

Integrating Value Chains tested whether New Zealand’s world-renowned reputation for food and fibre would allow our producers and processors to capture higher returns for agri-food exports.

The Primary Sector Council commissioned the AERU to prepare a situational analysis that provided a global perspective and a national context for developing a refreshed vision for food and fibre sector at a time of unprecedented change.

This project documented how important the land based sector is to New Zealand and offered a vision for its future. AGMARDT, ANZCO Foods, Beef and Lamb New Zealand, Fonterra and Zespri funded the research in 2016. It showed how industry‐led initiatives and private‐public partnerships is building on the sector’s historical successes for ongoing economic prosperity into the future.

The AERU has contributed to Beef+Lamb’s New Zealand origin brand, Taste Pure Nature, through our work in the Integrating Value Chains programme (funded by the Our Land and Water National Science Challenge).