Country of Origin Profiling

International consumers make important associations between products and their country of origin. Our research profiles these associations, specialising in New Zealand’s international reputation and profile.

A product’s country of origin can often serve as a proxy for other attributes, such as food safety or quality, and these can influence consumer preferences and purchase choices. While seemingly simple, understanding these associations can be complex, with different facets or levels of origin, such as origin of manufacturing, origin of design, origin of ingredients, or origin of brand. The AERU has studied country of origin effects extensively across multiple research streams, and is well-suited to providing insight into country of origin effects, particularly for New Zealand products.

Related Research

What We've Done

Consumer Insights, Country of Origin Profiling, Food & Fibre Value Chains, International Trade, Wellbeing Economics

Primary Sector Council Report

Consumer Insights, Country of Origin Profiling, Food & Fibre Value Chains, International Trade, Wellbeing Economics

The Primary Sector Council commissioned the AERU to prepare a situational analysis that provided a global perspective and a national context for developing a refreshed vision for food and fibre sector at a time of unprecedented change.

Country of Origin Profiling, Food & Fibre Value Chains, International Trade

The Land & The Brand

Country of Origin Profiling, Food & Fibre Value Chains, International Trade

This project documented how important the land based sector is to New Zealand and offered a vision for its future. AGMARDT, ANZCO Foods, Beef and Lamb New Zealand, Fonterra and Zespri funded the research in 2016. It showed how industry‐led initiatives and private‐public partnerships is building on the sector’s historical successes for ongoing economic prosperity into the future.