The AERU Value Chain Compass

Product Quality

Attributes

The value chains in this research spent considerable effort to identify attributes of its products valued by consumers. Some of the key attributes in different products were the following:

• Appearance, taste and texture.

• Food safety.

• Nutritional benefits.

• Animal welfare and health.

• Environmental stewardship.

• Social responsibility.

• Cultural authenticity.

Questions for developing a value chain

• Where would the value chain’s final consumers expect to purchase this product?

• How does the packaging of the product appeal to final consumers in the value chain’s target market segments?

• Are there additional resources the value chain could provide to consumers or retailers to make its product more appealing?