The AERU Value Chain Compass

Information

A global value chain from New Zealand producers to overseas consumers can be lengthy, involving several links in the chain and diverse cultures. This means a value chain needs to work out how to pass information about final consumers along the value chain to producers and processors, and how to pass information about production and processing systems along the value chain to final consumers. This means thinking about:

• The knowledge capabilities of partners in the chain.

• The information types shared along the chain.

• The modes of sharing information along the chain.