The AERU Value Chain Compass

If you produce and sell a product, then your business is part of a supply chain.

A supply chain covers on-farm production (including inputs from other suppliers) and stretches to the purchasing and consumption of a product or service.

A business that operates in a supply chain will often have a relationship with immediate suppliers and buyers.

The business may not have much knowledge of what happens further down the chain towards the final customer.

There may be ways to increase the value that your business creates and captures (i.e. increase income) by becoming part of a value chain.