Unlocking Export Prosperity is delivering new knowledge on how local enterprises can achieve higher returns by ensuring global consumers understand the distinctive qualities of the physical, credence and cultural attributes of agri-food products that are Made in New Zealand.

Following on from the successful Integrating Value Chains programme, this research is testing whether the key characteristics identified in that programme as important for a successful value chain have validity for designing a new value chain for a New Zealand land-based export product.

Integrating Value Chains tested whether New Zealand’s world-renowned reputation for food and fibre would allow our producers and processors to capture higher returns for agri-food exports.

The AERU were the principal investigators for the Matrix of Drivers, a project aiming to identify all of the known drivers and issues that affect land and water use in New Zealand, funded by the Our Land and Water National Science Challenge.

Maximising Export Returns (MER) was a three-year project, funded by MBIE, examining international consumer preferences towards key food and beverage product attributes in key markets for New Zealand's food and beverage trade.

The Primary Sector Council commissioned the AERU to prepare a situational analysis that provided a global perspective and a national context for developing a refreshed vision for food and fibre sector at a time of unprecedented change.

The AERU has contributed to Beef+Lamb’s New Zealand origin brand, Taste Pure Nature, through our work in the Integrating Value Chains programme (funded by the Our Land and Water National Science Challenge).